The fashion industry is slowly but surely looking to introduce Islamic styles and needs of Muslim women for modest clothing. But in the field of sportswear - an industry of billions of dollars - Options for Muslim women sorely lacking.
Arshiya Kherani, a Muslim businessman based in the city of New York, has endured many years of hard training and loving uncomfortable before deciding their own business to start sports, Sukoon specifically for Muslim women, the movement.
Sukoon connected brands like Capsters Clothing and production of Hijab Veil specifically designed for exercise, but of the three, is the only one that Hijabi was founded by a Muslim woman.
"I am part of the population in need," Kherani The Huffington Post said.
Kherani grow to play After years competitive sports began a veil at school wear and to find the clothes to work has become a challenge.
She tried to wear scarves, scarves, hats and caps to cover their heads and wear long to cover the arm during training Manga, but items not intended Active and were "unreliable", at best, he says.
Kherani also tried to work only for women gyms from home and move where it should not be covered, but felt limited by the options.
"It was fun work," he said.
In May Kherani and a small team of friends launched a Kickstarter for your brand of sportswear, Sukoon, Hijab shirts and light exercise offers. The team's fundraising goal of $ 10,000, the Kherani said they have achieved in the first nine days. Now it's half past 30-day campaign Kickstarter raised more than $ 13,000 received dozens of e-mails from Muslim women who support the project. The products are currently available for pre-order through Kickstarter.
"I have the prototype for six months and is my new standard" Kherani who spends his training time running, walking and Yoga said.
The name of the company, "Sukun" is an Urdu word meaning relief or serenity. It is a word that Kherani whose family originally from India and Urdu-speaking, has always liked and I felt would capture the spirit of the brand.
"I thought it was so perfect because the relief is exactly what you want if you do something really tough," he said HuffPost.
All funds raised for Sukoon Kickstarter go to production, Kherani said, but she promised a percentage of the funds to the Academy of Taekwondo Zaatari, a nonprofit organization in Jordan adapt raised to donate based Syrian refugee children taught martial arts.
currently Sukoon work with independent professionals small batches of Hijab and folders to make at once, Kherani said, and the team hopes to get a factory space in late summer to go with the production progress.
Kherani he said is increasingly energized Muslim fashion to market Sukoon and hope that more Muslim women to do the same with the launch of their own brands.
"It is so great that someone like me can go to UNIQLO and there is a section hijab. It's a dream come true," he said. "But it is also very important for Muslim women like me to start our own business so that we can achieve our vision of how we fashion in the world to see."
More information about Sukoon in his video on Kickstarter - below:
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